How does advertising work on my website?

Premium Plan – Advertising & Sponsorship FAQs

How many advertisers can I add on the Premium Plan?

On the Premium Plan, you have full control over your advertising and the businesses you approach. There are no limits on the number of advertisers you can add.

However, to maintain a strong and compelling proposition for your sponsors, we recommend a maximum of 8 primary advertisers and 8 secondary advertisers.

Can I set my own advertising prices?

Yes. When you upgrade to the Premium Plan, you can set your own prices and raise funds well in excess of the annual premium charge.

As a guide, we recommend the following minimum annual fees:

• Primary advertising: £300 per annum

• Secondary advertising: £150 per annum

• Business Directory listing: £50 per annum

What do advertisers receive for their money?

Primary Advertising

Primary advertisers receive maximum visibility across your website and communications, including:

• Advert displayed at the top and bottom of selected pages, shown in random order and rotating every 5 seconds
  (We recommend a maximum of 8 primary advertisers to avoid diluting exposure)

• Advert displayed at the top and bottom of emails, selected in random order
  (Maximum of 2 adverts per email)

• Listing on your Sponsors page

• Advert or logo displayed on tickets, selected randomly
  (Only one primary advertiser per ticket)

• Inclusion in your Business Directory

• Optional incentive: offer your first primary advertiser a free secondary advertising slot

Secondary Advertising

Secondary advertisers benefit from strong visibility and inclusion across key areas:

• Advert displayed in the secondary slot

  • Right-hand side on desktop

  • Halfway down the page on mobile

• Listing on your Sponsors page

• Inclusion in your Business Directory

Business Directory Listings

Businesses listed in the directory receive:

• A dedicated listing in your Business Directory, with businesses grouped by category

We recommend charging £50 per annum for a Business Directory listing.

Please click here to see all of the benefits available on the Premium Plan.

Please click here to learn how to add advertisers and sponsors to your website