Customer data is deleted in line with your site’s data retention settings or when a customer exercises their Right to Be Forgotten (RTBF). RTBF allows customers to request the deletion of their personal data, which they can do at any time via My Account > Preferences.
What is the default data retention period?
By default, your site’s data retention period is set to 2 years. This determines how long personal data is retained before it is automatically deleted.
If a customer has not exercised their Right to Be Forgotten, their personally identifiable data will only be deleted once they have been inactive (i.e. not logged in) for the full duration of your configured data retention period.
How does inactivity affect data deletion?
For example:
If your data retention setting is 6 months, customer data will be deleted if the customer has not logged in for 6 months.
If your data retention setting is 2 years, customer data will only be deleted after 2 years of inactivity.
How can I change the data retention settings?
You can update your data retention settings by navigating to Admin > Settings, then selecting the Basic Details tab:
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