Customer data is deleted inline with your site data retention settings or when a customer invokes their own right to erasure which they can do in "My Account" > "Preferences". RTBF is an acronym for Right To Be Forgotten.
By default, your site data retention settings are set to 2 years. This is how long personal data is retained before it is deleted. Personally identifiable data will be deleted if a customer hasn’t exercised their right to be forgotten and they haven't logged in for as long as the data retention settings.
For example, if your data retention settings are set to "6 months" then customer data would be deleted if the customer hasn't logged in for 6 months. Likewise, if your data retention settings are "2 years" then customer data won't be deleted unless they haven't logged in for 2 years.
You can change your data retention settings in "Admin" > "Settings" and then the "Basic Details" tab:
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